Privacy Policy

Effective Date: June 15, 2026

This Privacy Policy explains how Victorinox Swiss Army, Inc. (“Victorinox”, “Company”, “we”, “us”, or “our”), processes personal information we collect – including the type, scope and purpose of the collection – from and about you when you engage with us on our websites (www.swissarmy.com and www.victorinox.com), microsites, and mobile websites (each, a “Site”), and our official social media pages we operate on Facebook, Instagram, YouTube, Pinterest, and other social media platforms (“Social Media Pages”), and/or other online services that we own and control (collectively with our Sites and Social Media Pages, our “Platforms”) where a link to this Privacy Policy is posted. This Privacy Policy also describes the choices available to you regarding our use of your information and how you can opt out of having your information collected. If you have any questions about anything in this Privacy Policy, please contact us at consumerinquiries.us@victorinox.com.

BY USING OR ACCESSING THE WEBSITE, YOU CONSENT TO THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT ACCESS OR OTHERWISE USE THE WEBSITE.

For purposes of this Privacy Policy, the term “personal information”means information related to an identified or identifiable person. Victorinox processes personal information and sensitive personal data in accordance with applicable laws, which vary by region. Where required, separate region-specific terms are included at the end of this Privacy Policy.

Information We Collect

We may collect or allow third parties to collect different types of personal information about our customers and Platform visitors, which may include:

  • Contact and Identification Information: We may collect your name, email address, phone number, physical address, and other online identifiers, account information, preferences, and any information you provide when you create an account, make a purchase, or contact us.

  • Location Information: We may collect your general location data in connection with your use of our Platforms to personalize your experience. Our collection may depend on your device’s settings for location services.

  • Device Information: When you visit or interact with our Platforms, or online ads, or open our emails, we learn information about your device model, operating system, browser type, IP type, IP host address, ISP address, cookie IDs, and segment IDs associated with cookie IDs, pixels, and other online identifiers.

  • Payment Details: We may collect your payment details in connection with an order or an account, but we do not collect or store any security codes, passwords, or credentials to access any payment methods. Payments are processed by a third party payment processor.

  • Communications Records: If you call, email, text, or chat with our customer service agents or on our Platforms, we may keep records and transcripts of those conversations.

  • Order History: We keep track of your order history with us, including the items you purchase, return, or exchange.

  • Platform Interactions: We collect information about your interactions with our Platforms including pages visited, interest in content, access times, search terms entered, browser type, duration and frequency of visits, anonymous usage statistics, including frequency of messaging and interaction with other users, clickstream data, downloads, links or buttons clicked, surfing behavior, and anonymized demographic information, such as age and gender, and other log file data.

  • Other Internet Activity: We collect or allow third parties to collect your browsing activity on our website, search activity on our website, advertisements you interact with, and content you interact with, which may also include Identification Information, Location Information, or Device Information.

  • Submitted Content: We collect any content you submit to our Platforms, or to us in person including photos, videos, survey responses, feedback, or reviews. This information could include personal information, depending on what information you provide.

  • Social Media Usage: We receive aggregated information about people who visit and interact with our Social Media Pages.

  • Account Information: We collect your account profile details including information you provide in connection with the creation or use of your account, including your log-in credentials, prior purchases, your preferences, items in your cart, and other website behavior.

  • Service Providers and Contractors: We may collect and receive information from payment processors, analytics providers, advertising partners, and other vendors about our customers.

We may use third party service providers to help operate and provide services in connection with the Site and these third party service providers may also collect, have access to, or make use of the data in connection with the service they provide, as well as for advertising.

How We Collect Information

We may collect the information described above directly from you, from third parties we partner with, or through cookies or other automated means. These sources may include:

  • You: We collect information directly from you, whenever you: make a purchase; visit our Platforms; contact us with questions or comments; upload content; enter our contests, sweepstakes, or promotions or contests or sweepstakes we are affiliated with; create an account; sign up for communications; complete a contact form; write a review; or use or like our Social Media Pages.

  • Your Device or Browser: Certain information is automatically collected from your device or browser and analyzed when you visit or interact with our Platforms or online advertising.

  • Third Parties: We work with third parties who provide services to us such as payment processors, analytics, or advertising companies. Your information may be collected and processed independently in accordance with the third party’s own privacy notices. These third parties share information they have collected with us.

  • Social Media Platforms: Social media platforms share information with us. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings.

  • Sweepstakes and Competitions: In the course of sweepstakes and competitions we process the data of the participants for the execution of the sweepstakes.

  • Cookies: We use cookies (small data files stored on your device or browser), pixels, and other similar technologies to automatically collect information when you visit our Sites. We also contract with third party advertising or analytics companies to serve you online ads on other websites. These companies use cookies or similar technologies to collect information about your interactions with our Sites and interactions with other websites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you. For a more thorough explanation of what cookies are and how they operate, please visit aboutcookies.org or allaboutcookies.org.

How We Use Collected Information

We may use the information we collect for the following business purposes:

  • Fulfillment: Fulfilling your orders and other requests, including, but not limited to, processing payments and delivering packages.

  • Advertising: Presenting advertising online and via email or newsletter, text message, or other communication channels, including through partnerships with social media platforms and internet search engines.

  • Understanding Our Customers: Analyzing your activity with us (including your interactions with our Sites, Social Media Pages, and emails or other forms of communication), monitoring the effectiveness of our advertising and communications, and analyzing trends and statistics.

  • Personalization: Using your preferences and other collected information to personalize our relationship with you, including presenting customized communication, advertising and experiences on our Sites, emails, and ads on social media.

  • Communications: Communicating with you about our services and responding to your inquiries.

  • Promotions: Running contests, sweepstakes, or other promotions.

  • Customer Experience: Serving content on our Platforms, developing our products and services, and constantly improving our customers’ experience, including but not limited to, troubleshooting customer service issues and improving Site functionality.

  • Security: Protecting Victorinox and our customers from fraud, security threats, violations of our Terms of Use, and other illegal or harmful activities.

  • Legal obligations: Complying with legal and regulatory requirements and responding to requests from courts or other government bodies.

  • Other: For any other reason with your consent or as permitted by law.

How Information is Shared with Service Providers and Third Parties and For What Purpose

We do not sell your information to third parties for their own marketing purposes or to mass marketers. However, we may disclose certain personal information to advertising, analytics, and marketing partners in ways that may be considered “selling,” “sharing,” or targeted advertising under certain state privacy laws.For example, we share personal information with:

  • Service Providers: We partner with third parties to assist with many aspects of our business, including fulfilling orders, advertising, analyzing your interests and activity on our Platforms, conducting Sweepstakes and Competitions, and helping us communicate with customers. These third parties may provide services related to any of the purposes described in How We Use Collected Information, and we may share with them any types of information described in Information We Collect. We may also receive information collected by these third parties and combine it with the information we have collected. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.

  • Affiliates and Acquisitions: With affiliates, subsidiaries, and in connection with business transfers.

  • Professional Services: With auditors, lawyers, and other professional advisors.

  • Other Disclosures with Your Consent: When you consent or direct us to share information.

  • Marketing and Analytics Providers: We partner with third parties to assist with the advertising and marketing of our business. We may share with them the types of information described in Information We Collect.

  • Other Third Parties: We will disclose information about you, including to government bodies or law enforcement agencies, when we believe it to be necessary for compliance with the law or to protect users of our Platforms, our Platforms, or the public.

  • Public: Content you post in public forums may be publicly available.

Residents of certain states may have certain privacy rights further provided for in the Privacy Addendum and State-Specific Notice of Privacy Rights section below.

How we Safeguard and Retain Personal Information

Victorinox makes reasonable efforts to protect the confidentiality and security of your personal information and prevent unauthorized access to user data retained in our servers. Although we use measures to protect your personal information, in general, information transmitted through the Internet may not be completely secure. Accordingly, we cannot guarantee the security of information provided over the Internet. Your transmissions are, therefore, at your own risk.

Our Platforms may permit you to create an account. You can protect your information by selecting strong, unique passwords for the Site and any associated email addresses. If you have concerns about the security of your account, or wish to alert us of any potential vulnerabilities, please contact consumerinquiries.us@victorinox.com.

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, or as otherwise required by law. Even if we delete some or all of your information, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your information. We are not liable for disclosures of data due to errors/unauthorized acts of third parties. The retention period depends on the type of information and the purpose for which it was collected.

Third Party Applications, Websites, and Platforms

Through our Platforms, we may provide links to websites and other third-party content or services that Victorinox does not own or operate. You may also interact with Victorinox content, products, and ads through channels operated by third parties, such as social media sites and apps, where those third parties may separately collect information about you. Some of our third-party website or technology partners may place their own cookies and/or other data collection tools on your Internet browser; however, we have no access to or control over these cookies and/or other data collection tools. You are encouraged to read the privacy policies of each website and app with which you interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or apps. Visiting these other websites or apps is at your own risk. The information collected by these third-party operators is subject to their privacy policies, not this Privacy Policy, and Victorinox is not responsible for the data processing practices of these third parties.

If you choose to connect to one or more social media platforms from our Site, depending upon your social media privacy settings, the information you post, transmit, or otherwise make available on the social media platform may be viewed and/or used by others and we will have no control over such viewing and use. We do not control and are not responsible for any use of your information by or through any of the social media platforms. By linking to any social media platform, you will be assuming the risk that the information you provide on that platform may be viewed and/or used by third parties for any purposes and agree that we have no control or responsibility for such third party viewing and uses.

Our Site contains various videos of the platform YouTube, which are embedded with the aid of a YouTube plugin. The platform is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. In case you access a website of our internet presence using such a plugin, your browser establishes a direct connection to YouTube servers. Thereby it is communicated to the YouTube servers what websites that user has accessed. If you are logged in to your YouTube account, YouTube can associate this information with your personal user account. If you want to prevent such data transmission, you must log out before using the plugins. Additional information can be found in YouTube’s privacy policy.

Your Privacy Choices

We use cookies, clear gifs, web beacons or similar devices to help us improve the Site. These technologies collect various data related to your internet usage. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. This may cause some features of the Site to work incorrectly. Cookie-based opt-outs are not effective on mobile applications. For further information, please see “Unsubscribe” below.

Unsubscribe: To opt out of any future promotional messages from us, you should send an unsubscribe request to us at consumerinquiries.us@victorinox.com. We will process your request within a reasonable time after receipt. If you opt out in this manner, certain aspects of the Site may no longer be available to you.

Victorinox complies with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA). Cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. You must separately opt out on each device.

You can also control the information we collect and use in the following ways:

  • Location Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. This will prevent our Site from accessing your location information. Note that some services may not be available if you disable location-based services.

  • Delete Stored Cookies: To stop or restrict the placement of cookies or flush any cookies

    that may already be on your computer or device, refer to and adjust your web browser preferences. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Site or some of its functionality may be affected.

  • Newsletters, Emails, and Other Electronic Notifications: You can unsubscribe from newsletters, emails, and other electronic notifications by a link included in every such communication.

  • Online Accounts: You can keep your contact information and payment methods accurate and up to date by logging into your account on our Site. If you wish to cancel your account, email us at consumerinquiries.us@victorinox.com.

  • Social Media: This Privacy Policy does not cover the privacy and security practices of third-party social media platforms on which Victorinox has Social Media Pages. Please review the terms, policies, and settings of those social media platforms if you have questions about how they collect and use your data.

  • Online Advertising: For information about opting out of third-party advertising, you may click on the “Cookie Center” hyperlink found at the bottom of our Site.

Children’s Privacy

Our Platforms are intended for adults. No one under the age of 16 should share any personal information with us, including by creating an account or making a purchase from our Site. We do not knowingly collect or solicit personal information of children or minors under the age of 16. If we become aware that we have collected personal information from a minor, we will promptly delete the information from our records. To request the deletion of personal information relating to a child under the age of 16, please email consumerinquiries.us@victorinox.com.

Supported Web Browsers and Browser Signals

We recommend that you use the latest web browser versions to optimize your experience. Older web browser versions may not be able to access or utilize all pages on our Site as intended. Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals. However, we do honor opt-out preference signals, such as the Global Privacy Control (“GPC”) signal.

Transfer of Data as Part of Company Sale

In the event another company acquires all or most of our assets, all data compiled or owned by us may be among the items transferred in that transaction. We may also transfer your information in connection with a bankruptcy proceeding or the sale, merger or change of control of our Company or the division responsible for the services with which your information is associated.

Sweepstakes and Competitions

In the course of sweepstakes and competitions we process the data of the participants for the execution of the sweepstakes. Further information on the processing of your data within the scope of the individual sweepstakes as well as any consent to the publication of their names or contributions to the sweepstakes will be provided to the users within the conditions of participation of the respective sweepstakes.

International Data Transfers

Because Victorinox works with global companies and technologies, we may transfer your personal information outside of the country in which it was originally provided. This may include transfers to third parties, such as service providers or affiliated entities who are located outside the United States. When we transfer your personal information, we take steps to make sure appropriate safeguards are in place. Where required, we use legal mechanisms such as Standard Contractual Clauses to protect your information.

Ratings & Reviews

On our Site, we use the rating tool of the third-party service provider “Bazaarvoice” from Bazaarvoice, Inc., 10901 Stonelake Blvd. Austin, TX 78759, USA. This tool is used to allow our customers to provide feedback on our goods and services. When you submit a rating or review, both Victorinox and Bazaarvoice may receive and process your submitted content and associated personal information. Victorinox may use this information for marketing, analytics, and improving our products and services. For this tool, the privacy policy of this service provider applies and is available at https://www.bazaarvoice.com/legal/privacy-policy/

Rakuten Advertising

Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with Sites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Privacy policy: https://rakutenadvertising.com/privacy-policy/

Your rights: https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/

If you are a resident of California or other states with privacy rights, you may also opt out of the sale or sharing of your personal information as described in the Privacy Addendum and State-Specific Notice of Privacy Rights of this policy.

Site’s Terms and Conditions

Use of our Site is governed by, and subject to, the legal notices contained at the Terms and Conditions (or “Terms of Use”) available at www.victorinox.com/en-us/Terms-and-Conditions/cms/terms-and-conditions. This privacy policy constitutes an integrated part of Victorinox’s Terms of Use. Your use, or access, of our Site constitutes your agreement to be bound by these provisions. IF YOU DO NOT AGREE TO THESE TERMS AND CONDITIONS YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE.

Updates

We reserve the right to modify, alter or otherwise update this privacy policy at any time, so we encourage you to review this policy from time to time. Changes to this privacy policy are effective at the time they are posted and your continued use of our Site after posting will constitute acceptance of, and agreement to be bound by, those changes. If we make any material changes to our privacy practices, we will notify you by placing a prominent notice on our Site or, where required by law, by sending you an email or other direct communication. We will also update the effective date at the top of this page.

Comments and Questions

We use reasonable processes to ensure compliance with this Privacy Policy and periodically verify that the policy is accurate. You are encouraged to raise any concerns using the contact information provided below, and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information. You may also request access to your information (if you have provided information to us through the Site) and information about our collection, use and disclosure of that information by using the contact information provided below. Subject to certain exceptions prescribed by law, you will be given reasonable access to your information, entitlement to challenge and correct the accuracy and completeness of the information, and the ability to have it amended as is appropriate. You can help us maintain the accuracy of your information by notifying us of any changes to your information.

Contact Us

For visitors using one of our Platforms, please send your privacy-related questions, comments, and concerns to us via email at consumerinquiries.us@victorinox.com. You may also contact us by calling us Monday through Friday at (800) 442-2706, between 9:00 AM and 5:00 PM (EST).

United States of America

Our Site is maintained in the United States of America. By using the Site, you authorize the export of your information to the USA and its storage and use as specified in this policy. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA.

Privacy Addendum and State-Specific Notice of Privacy Rights

Privacy laws in some U.S. jurisdictions, including California, Colorado, Connecticut, Delaware, Florida, Oregon, Utah, Virginia, and others, may grant residents of those states the right to make certain privacy requests, subject to certain exceptions and limitations. listed below:

  • the categories and specific pieces of Personal Information that we have collected about you;

  • the categories of sources from which the Personal Information is collected;

  • the business or commercial purpose for collecting or sharing your Personal Information;

  • the categories of third parties with whom we share your Personal Information; and

  • the categories of Personal Information that are sold and the categories of third parties to whom the Personal Information was sold.

  • that we correct inaccurate personal information about you;

  • that we delete your Personal Information, subject to exceptions under the applicable law;

  • that we limit the use of any Sensitive Personal Information collected about you;

  • that we not “share” your personal information for targeted advertising and profiling;

  • that we provide you a copy of your data in a portable format;

  • that we not “sell” your Personal Information by opting out of the sale of your Personal Information.

Victorinox will not discriminate against you for exercising your rights. Depending on your state of residency, you may be limited to making such requests twice in a 12-month period.

How to Submit a Privacy Rights Request

You may have privacy rights available to you depending on where you live and the laws in your jurisdiction. Some jurisdictions, such as California, grant you the right to submit a privacy rights request online. To submit a privacy rights request to Victorinox, you may fill out the webform by clicking the “Do Not Sell or Share My Personal Information” link at the footer of the Site . You may also send your request by email to consumerinquiries.us@victorinox.com or by calling (800) 442-2706, between 9:00 AM and 5:00 PM (EST). You may be required to establish your residential location and request type and provide limited personal information that we will use for purposes of verifying your identity and fulfilling your request. The information you provide must match the information we have in our possession. This measure is in place to help ensure that Personal Information is not disclosed to any person who does not have the right to receive it. The information collected through this process will be used for verification purposes only. We will respond within the timelines required by law. Authorized agents may submit requests on your behalf. If your request is denied, you will receive instructions to appeal.

Requests Made Through Agents

Please note that you may authorize an agent to exercise any of these rights on your behalf. If you use an agent, we will take measures to verify your agent’s authorization similar to the verification described above for fulfilling any access or deletion requests. We may require more information to ensure proper verification of your agent’s identity and authorization.

Right to Appeal

We make every reasonable effort to fulfill your privacy rights requests. However, where we are unable to fulfill your request, some U.S. jurisdictions provide you with the right to appeal. If we provide you with a message stating that we have rejected or limited your request, we will also provide you with a link to an appeal form and instructions on how to lodge an appeal. We will process your appeal in accordance with applicable laws.

NOTICE AT COLLECTION AND OTHER DISCLOSURES FOR CALIFORNIA RESIDENTS.

California law requires us to disclose the following supplemental information about our privacy practices. If you are a California resident, the following Notice at Collection disclosures apply to you in addition to the rest of the Notice.

Summary of Our Privacy Practices

This section provides a summary of our privacy practices. It describes the categories of personal information we may have collected from you in the past 12 months, the purposes for which we collect and use it, and when we may disclose such personal information. It also addresses “selling” or “sharing” your personal information, as those terms are defined by applicable data privacy laws. Victorinox does not sell your personal information for money.

Victorinox collects these categories of consumer personal information:

Personal Identifiers: your name, contact information (including postal address, phone number, and email address).

Customer Records Information: as applicable, transaction records including information about your purchases, payments, and transactions, such as your contact information, payment and billing details, and shipping address.

Commercial Information: information about products or services you purchase, obtain, or consider, and other purchasing records and tendencies. Internet or Other Electronic Network Activity Information: browsing history, search history, and other online activity and usage information, such as information regarding your interactions with our Platform or other internet websites, applications, advertisements, or other content, and content you share in public forums on our Platform or through social media and other third-party digital platforms.

Location Data: we may collect your general location data based on your IP address. With your consent, we may also collect your geolocation based on information from your mobile device.

Audio, Video, or Electronic Information: audio and electronic records of your communications when you engage with us through any of our Platforms and communication channels, information collected through other anti-theft and fraud tools on our Platforms, and call recordings and analytics.

Characteristics of Protected Classifications: in certain situations, with your consent, we may collect demographic information about you such as disability or health information in order to comply with applicable laws and to better provide you with accommodations in our stores and on our Platforms.

Inferences Derived from Any Information Listed Above: we may use the above information we have about you to create certain inferences about your preferences, interests, and other personal demographics and characteristics.

Victorinox collects, uses, and processes consumer personal information for these business and commercial purposes:

  • Identifying you when you visit our Platforms and personalizing content and experiences offered to you.

  • Receiving, processing, and fulfilling your orders and other transactions. Connecting with you in response to your inquiries or requests.

  • Advertising and marketing our products and services, and those of our business partners, including analyzing and improving the way we present ad campaigns on our Platforms and across third-party sites.

  • Operating our business and creating and improving our products and services.

  • Detecting, preventing, and responding to security incidents and malicious, deceptive, fraudulent, or illegal activity on our Platforms.

  • Supporting compliance with our legal and regulatory obligations, including protecting our legal rights and defending against legal claims.

  • For other reasons with your consent.

Victorinox retains consumer personal information for as long as necessary to fulfill the original purpose for collection. We may keep it longer in accordance with applicable law.

Victorinox discloses certain categories of consumer personal information to its service providers for the business, commercial, and operational purposes listed above, as well as to third parties for other purposes such as the following:

Digital Service Providers: We engage third parties such as internet service providers (ISPs), cloud service providers (CSPs), and other systems to operate our Platforms and provide our services. These third parties may process Personal Identifiers, Internet or Other Electronic Network Activity Information, Location Data, and Audio, Video, or Electronic Information about you.

Marketing, Advertising and Analytics Providers: We engage third parties such as marketing and advertising agencies, social networks, and data analytics companies to provide services that help us better reach customers with targeted advertising and other marketing campaigns. These third parties also help us measure the effectiveness of our marketing and advertising campaigns. They may process Personal Identifiers, Commercial Information, Internet or Other Electronic Network Activity Information, Location Data, Audio, Video, or Electronic Information, and Inferences about you.

Information Providers: We engage third parties such as data suppliers and other information vendors that provide us with new information about customers so that we can enhance and improve our customer records. They leverage certain categories of customer information we share with them to identify and provide additional relevant customer information to Victorinox. These third parties may process Personal Identifiers, Customer Records Information, Commercial Information, and Inferences about you.

Victorinox provides you with an opportunity to opt out of the use or disclosure of your personal information for purposes of targeted advertising and other activities deemed as “selling” or “sharing” under applicable privacy laws:

To opt out of sharing your personal information for purposes of targeted advertising or opt out of personal information sharing with third parties that could constitute “selling” or “sharing” under applicable laws, submit a request by clicking the “Do Not Sell or Share My Personal Information” link at the footer of the Site.

You may also send your request by email to consumerinquiries.us@victorinox.com or by calling (800) 442-2706, between 9:00 AM and 5:00 PM (EST).

You may be required to establish your residential location and request type and provide limited personal information that we will use for purposes of verifying your identity and fulfilling your request. The information you provide must match the information we have in our possession. This measure is in place to help ensure that Personal Information is not disclosed to any person who does not have the right to receive it. The information collected through this process will be used for verification purposes only. We will respond within the timelines required by law. Authorized agents may submit requests on your behalf. If your request is denied, you will receive instructions to appeal.

Sale and Sharing of Personal Information

We are required to disclose whether the following categories of personal information are collected, shared with third parties for a “business purpose,” or “sold or transferred for “valuable consideration.” The table below indicates the categories of personal information we collect and transfer in a variety of contexts. We do not “sell” your personal data for money.

Category of Personal Information

Disclosures for a Business Purpose

Sharing for Targeted Advertising

Identifiers – this may include things like name, alias, postal address, unique personal identifier, online identifier, email address, or account name.

• Analytics insights provider. • Service providers (e.g., advertisers, customer service). • Affiliated brands and entities. • Data centers. • Payment and transaction processor. • Social media platform. • Technology administration and integrity provider. • Third party financial services provider (credit card servicer).

• Advertising networks. • Affiliated marketer. • Social Media Platform. • Survey Company.

Financial information – this may include your billing address, billing phone number, and billing zip code.

• Analytics insights provider. • Service providers. • Affiliated brands and entities. • Payment and transaction processor. • Third party financial services provider (credit card servicer).

N/A

Internet or other electronic network activity information – this may include browsing activity, search activity, and information regarding an individual’s interaction with an internet website, app, or ad.

• Analytics insights provider. • Service providers. • Affiliated brands and entities. • Data centers. • Social media platform. • Third party, performing services • in their own name through an independent consumer relationship. • In-store Wifi provider.

• Advertising networks. • Affiliated marketer. • Social Media Platform. • Survey Company.

Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

• Analytics insights provider. • Service providers. • Affiliated brands and entities. • Data centers. • Social media platform. • Payment and transaction processor. • Third party financial services provider (credit card servicer).

• Advertising networks. • Affiliated marketer. • Social Media Platform. • Survey Company.

Geolocation data – this could include precise or non-precise geolocation information.

• Analytics insights provider. • Service providers. • Affiliated brands and entities. • Data centers. • Social media platform. • Third party, performing services in their own name through an independent consumer relationship.

• Advertising networks. • Social Media Platform.

Audio, electronic, visual, or similar information

• Service providers. • Third party, performing services • in their own name through an independent consumer relationship.

N/A

Inferences drawn from any of the information listed above

• Analytics insights provider. • Service providers. • Affiliated brands and entities. • Data centers. • Social media platform. • Third party, performing services in their own name through an independent consumer relationship.

• Advertising networks. • Affiliated marketer. • Social Media Platform. • Survey Company.

Additional categories of personal data described in the California Customer Records statute

(Cal. Civ. Code § 1798.80(e)) – this may include signature, physical characteristics, or description

• Payment and transaction • processor. • Service providers. • Third party, performing services in their own name through an independent consumer • relationship.

N/A

California Notice of Financial Incentive. From time to time Victorinox offers contests, sweepstakes, and other promotions in connection with our advertising campaigns (“Programs”). Victorinox collects certain personal information from and about you through these optional Programs, such as your personal identifiers (such as your name and birthday), contact information (such as your email and shipping address), and commercial information (such as your purchasing history). Details of each program are further explained in the program offering. There is no obligation to opt in to these Programs, and you may opt out at any time. Under California law, these Programs may be considered as offering you a “financial incentive” in exchange for your personal information. The value of your personal information to Victorinox is commensurate with the value of the benefits you receive from these Programs, such as free or discounted products.

Additional California Privacy Rights

California residents may also ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. California residents may make one request per calendar year.

To make this request you may email us at consumerinquiries.us@victorinox.com.

In your request, please include a subject line that states “CA Shine the Light Request”, state that you are a California resident, and provide a current California address for our response.