Privacy Policy

We, Victorinox AG of Schmiedgasse 57, CH-6438 Ibach-Schwyz, Switzerland (referred to as “Company”, “we“, “our“ “or “us“), are committed to protecting your privacy. This Privacy Policy explains what types of personal and non-personal data we collect, or which you provide to us, when you use the website (referred to as “Site“) and the basis on which such data will be processed by us. 
By accessing the Site, you consent to the collection, storage, disclosure and use of your personal data as set out in this Privacy Policy. Please do not access this Site and do not send us your personal data if you do not want us to store or use the data described in this Privacy Policy.
Any changes to the Privacy Policy will be posted here, so please make sure you check this page each time you access and/or use the Site. If we wish to make material changes to the way we use your personal data, we will ask for your consent before we do so. 
We may collect the following data from or about you:
  • Information that you provide voluntarily by filling in forms on this Site, for example when you register for an account, send us a message, communicate via a weblog, place an order for a product, request further services or take part in competitions or surveys, or by contacting us by phone, e-mail or otherwise (as we may keep a record of that correspondence). Such information may include your name, date of birth, email address, delivery address and billing address, phone number and credit card information.
  • Details of your visits to this Site, including but not limited to referral source/exit pages (including click behaviour in an email newsletter or other marketing communication), length of visits to certain pages, page views and Site interaction information (such as scrolling, clicks and mouse-overs), search terms that you use and any phone number used to call our customer service number.
  • Technical information about your device, including your IP address, operating system and browser type.



We never use or install spyware on your computer, nor do we use spyware to retrieve information from your computer.
Like many websites, we and our service providers (such as Google Analytics) use “cookies” which are small files placed on your computer’s hard drive or browser. Cookies help us to identify account holders and to optimise their Site experience. While specific names of the cookies we use may change from time to time as we update our Site and the services offered on it, they generally fall into the below categories of use:
  • Cookies which are strictly necessary for the operation of our Site. They include, for example, cookies that enable you to use a shopping cart.
  • Cookies that are used to recognise and identify you when you return to our Site. This enables us to personalise the Site content for you and remember your preferences.
  • Cookies that perform purely analytical/ performance functions, by allowing us and our service providers to recognise and count the number of visitors and see how visitors move around the Site when they are using it. This helps to improve the way our Site works.
Most browsers accept cookies automatically but allow you to disable them by activating the relevant settings. We recommend that you leave cookies “turned on” so that we can offer you a better experience of this Site. Alternatively, Google Analytics allow you to opt-out of its tracking – see
Except for cookies strictly necessary for the operation of our Site, all cookies will expire after 30 days. In particular, cookies for online advertising campaigns are automatically deleted after one month. 
You may occasionally get cookies from third parties (for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies. These cookies are likely to be analytical/ performance cookies or targeting cookies; both of which are cookies which record visitors visit to the Site, pages they visit and links they follow. 
We wish to point out that we have no knowledge, visibility or control over the content of the transferred data or how these third parties use it – other than for the provision of the Services on the Site. These cookies are not subject to our Privacy Policy.
Below is information about cookies from third parties which we are aware of:
Google Analytics
As explained above, we use the analytics tool Google Analytics to improve the way our Site works. You can find more information about what data Google Inc collects and how it uses that data here:
Social plugins from the Facebook network (such as the “Like“ button) are integrated on this Site. This allows Facebook to automatically receive information about you when you visit our Site, including information about your use of the Site and the Facebook services on the Site (such as the “Like“ button). For more information about this, please see Facebook’s Data Policy.
Videos from YouTube are embedded in the Site. This allows Google Inc to automatically receive information about you each time you view a video, including watch time and view numbers. Please refer to YouTube‘s Privacy Policy for details about the purpose and scope of data collection and use by Google Inc.
We will not, however, provide these third parties with any other information.
You have the opportunity to opt in to receive via email our newsletters and other information about our products, services and promotions. You may do this when you register for an account on the Site by ticking the relevant box, or when visiting the Site by providing your email address in the newsletter sign up box. 
You can withdraw your consent to receive the email newsletter and other marketing communications at any time by adjusting your privacy settings on our Site (in the MyProfile section). The link to the opt-out page can also be found in any email newsletter or other marketing communication sent to you.
The data that we collect from you will be stored on our secure servers located in the European Economic Area (“EEA“). As we and other members of our group (including Victorinox Retail AG) are situated in Switzerland, your data may be transferred to Switzerland for processing in accordance with this Privacy Policy. 
We will not otherwise transfer your personal data to a country situated outside the EEA, unless: 
  • you give express consent to such transfer;
  • the country is recognised as offering adequate standards of protection;
  • we have put in place adequate safeguards with the recipient, including the implementation of approved standard contractual provisions; or
  • we have carried out a risk assessment of the transfer and have determined that adequate protections are available. 
By submitting your personal data you agree to this transfer, storing and processing. Please be reassured that we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. 
Unfortunately, the transmission of information via the internet (including emails) is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to this Site; any transmission is at your own risk. However, once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and relevant security guidelines. For example, all payment transactions will be encrypted using SSL technology and we do not store any payment details; these are stored by the Payment Gateways, who are also obliged to treat their data according to all relevant security guidelines. Where we have given you (or where you have chosen) a password which enables you to access certain parts of this Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
We use data which we hold about you for the following purposes:
  • to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • to ensure that content from this Site is presented in the most effective manner for you and your computer (including smartphone or other electronic device).
  • to carry out obligations arising from any contracts entered into between you and us, as well as between you and Victorinox Retail AG (the supplier of products purchased on the Site).
  • to allow you to participate in interactive features of our service, when you choose to do so.
  • to notify you about changes to our services.
We will only disclose your personal data to those third parties listed below, or to other third parties in the circumstances listed below: 
  • to those of our employees who reasonably need to process such data as described under this Privacy Policy.
  • to other members of our group (which means our subsidiaries, our parent company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 – in particular Victorinox Retail AG in relation to the supply of products to you), and their employees, for the purposed stated above.
  • to external service providers who support us in the area of data processing or otherwise.
  • if legally required or ordered by an authority or a court.
  • in order for Victorinox Retail AG to enforce or apply the General Terms and Conditions of Supply and for us to enforce other agreements between you and us.
  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets, provided that we have contractually ensured that this information is kept private and secure and that when supplying this personal data we comply with the applicable local laws.
  • to protect the rights and interests of the Victorinox Group or other users. 
In cases where we use external service providers to complete your order or to some other service which involves the processing of personal data, these third parties will act within the scope of this Privacy Policy. We will remain responsible to you for compliance with this Privacy Policy. 
We will never sell, trade or rent your personal information to third parties without your consent.
We do not wish to collect personal data from individuals under the age of 18. Individuals under the age of 18 are requested to receive, and therefore deemed to have received, permission from their parent or legal guardian before providing any personal data to us.
Our Site may contain links to third party websites. However, we are not and shall not be held responsible for the content of such websites, or their privacy policies. If you visit another website, we advise you to review their privacy policy and other general terms of use.
You are entitled to ask for access to, and rectification or removal of, all personal data which we hold about you. Any such request must be made in writing to Victorinox AG at Schmiedgasse 57, Postfach, CH-6438 Ibach-Schwyz, Switzerland or Please allow 72 hours for rectifying or removing information from our database. 
Last Updated: 12 February 2016