What we stand for
There are three attributes which clearly define what Victorinox stands for: best prepared, smart and masterful.
We at Victorinox believe that being prepared makes life better. And that’s why we seek smart solutions to everyday challenges. All our products and services have three attributes in common that define us as a brand and that are the driving force behind all of our actions.
Smart
The solutions we deliver are carefully thought-out and simply serve their purpose expertly. We are perfectionists who pay attention to even the smallest detail, yet we’ll naturally gravitate to the solution that is the simplest. This is the reason you’ll see our iconic Swiss Army KnifeTM in design museums around the world, and we apply the same principle to all of our products.
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