Designed to Work in the Background

A good watch brings quiet confidence to your day—reliable, precise, and always ready when you need it. It simply becomes part of your day. Present in quiet moments and always ready to keep moving.

Concept One was created with exactly this philosophy in mind. Minimalist in design and precise in engineering, it is built to perform quietly in the background while you focus on what matters most.

To explore this idea, Florian and Dylan spent a day with the new Concept One in their own environments. Different routines, different perspectives. One shared mindset: a watch that fits naturally into everyday life.

Florian - A Day in the City

For Florian, the day starts quietly. Morning light fills the room as he gets ready. A few essentials, a quick look outside and the familiar gesture of putting on his watch before leaving the house.

As the city wakes up, Florian moves through his routine. He walks through the streets, stops for a coffee and briefly checks his messages. Later, with his camera in hand, he captures moments that catch his eye. Architecture, light and small details around the city. The Concept One Automatic follows that rhythm effortlessly, powered by a Swiss made automatic movement with a 68 hour power reserve.

Back home, the pace slows again. Florian reviews the photos on his tablet and looks back at the moments he captured during the day. From morning to evening, the watch has quietly kept pace, simply doing what it was designed to do.

Dylan - A Day Powered by Light

For Dylan, a watch should fit naturally into everyday life. It should work without needing attention. No cables, no reminders. Just something you can rely on from morning to evening.

At home, the day starts quietly. Morning light enters the room as he picks up the watch and fastens it on his wrist. With the Concept One Solar, that light already becomes energy. Its Swiss Made solar movement converts natural and artificial light into power, delivering up to eight years of battery life.

The rest of the day unfolds naturally. A coffee by the window, time spent writing or thinking, a walk outside in the afternoon light. Indoors or outdoors, the watch continues to charge quietly in the background. Exactly as it was designed to do.