Digital meets tradition

We believe in craft just as much as in cutting edge technology. Explore our products and meet people that relentlessly combine the two.

Celebrating digital craftmanship

When tradition and modernity are perfectly balanced, new yet somehow familiar and thus instantly friendly things are created.

Developing our Fall/Winter 16 #TheMakers theme further, we are celebrating digital artisans for Spring/Summer 17. We are featuring people who are connected to Victorinox, either by their work or by a common heritage or attitude. We examine their techniques, their inspiration, look at how they create things with our products and even commission them to create “digital art” for Victorinox.

These digital artisans are also makers, but rather than crafting with their hands, they use technology combined with more traditional techniques.

Just like these digital artisans, our products are a combination of tradition and modernity: they are made with the precision and love for detail only a true craftsman has, but produced with some of the most advanced technologies of today.

Come and explore our digital artisans and discover our latest products.

Exploring digital artisans – by Todd Selby

Todd Selby interviews digital artisans

Photographer, director and author Todd Selby likes to do things differently. For example, his interviews are a bit brighter, a bit more curious and surprising than any regular interview. He asks his interviewees how to combine maximalism and minimalism, draw their dream furniture collection, or what is their most successful flea market find. Explore what our digital artisans answered, scribbled and collaged for him.

Jonas Hegi
Julien Simshauser
Alexis Georgacopoulos
Thilo Alex Brunner
Alexander Taylor
Long Nguyen

Explore our new collection

Sonic Raincoat

alloy, L $ 450.00

Damascus Belt

$ 125.00

Indicator Zip-Up Sweater

classic white heather, M $ 235.00

The future of stainless steel

Find out how design students challenged a traditional material in innovative ways.

Workbags

Shop our Spring/Summer 17 workbags – created for digital natives.

The Builders Club

We commissioned these digital artisans to create three mini-films on products from our Spring/Summer 2017 collection.

Cotton. But not as you know it.

Let our digital artisans show you how we use innovation to gain versatility from a simple cotton jacket.

When style meets sustainability

Our Repreve© Denim Jeans are made with used plastic bottles and manufacturing waste.

DISCOVER THE PRODUCTS AND STORIES OF THE SEASON

The future of stainless steel
Discover now
Workbags
Shop Now
More than just cotton
Learn More
Digital Artists
Watch Now
Look good. Do good.
Learn more
Digital meets tradition
Discover now

Todd Selby interviews digital artisans

Photographer, director and author Todd Selby likes to do things differently. For example, his interviews are a bit brighter, a bit more curious and surprising than any regular interview. He asks his interviewees how to combine maximalism and minimalism, draw their dream furniture collection, or what is their most successful flea market find. Explore what our digital artisans answered, scribbled and collaged for him.

Jonas Hegi, Builders Club's Director

Builders Club’s Director Jonas Hegi

Jonas Hegi is a Swiss director, photographer and creative director based in London who merges a strong aesthetic sensibility with engaging storytelling. He is one half of the Builders Club, a creative studio for film, animation, storytelling and experiences which he runs with Julien Simshauser. In addition to working with clients such as Fendi, Adidas and Microsoft, he has held lectures at Central Saint Martins College of Art & Design, Zürich University of the Arts and at the infamous “Nicer Tuesdays”, hosted by the It’s Nice That team.

Julian Simshauser, Builders Club's Director

Builders Club’s Director Julien Simshauser

Julien Simshauser is a London-based designer, digital artist and director whose skillset ranges from art directing & shooting, designing & developing websites, 3D animation to building interactive installations. He is the other half of the Builders Club which he founded in 2015 with Jonas Hegi. Having studied Visual Communication at Bauhaus-University, he merges a strong aesthetic sensibility with knowledge about new technologies and design tools, and has worked with clients including Adidas, Diesel, Microsoft and MTV.

Alexis Georgacopoulos, Director of ECAL and product designer

Director of ECAL and product designer, Alexis Georgacopoulos

Alexis is the Director of ECAL/University of Art and Design Lausanne since 2011. ECAL collaborates with companies such as BMW Group, Hermès, Nestlé, Vacheron Constantin or Vitra. Amongst other recognitions, Wallpaper* magazine named him among the "100 design world’s most powerful players" in 2015 and ECAL was also ranked 5th best design or architecture school in the world by the Dezeen Hot List 2016.

Thilo Alex Brunner, Head of Master Product Design at Ecal

Product Designer and head of master product design at ECAL, Thilo Alex Brunner

Thilo is a product Designer and founder of Brunner Mettler Co. based in Zurich. The studio designs for clients such as On running shoes, Swatch and Sigg. Among other prices, he has been recognized with the Swiss Federal Design Award for his commitment to the design heritage of the Swiss Army Knife. Thilo is also the head of the master program for product design at ECAL. He advocates Swiss functionalism but always likes to mix it up with a fresh twist.

Alexander Taylor, Product Designer and Professor at Ecal

Product Designer and professor at ECAL, Alexander Taylor

Alexander is a product designer working for companies such as Zanotta, Established & Sons, ClassiCon and Adidas. He’s been awarded “Designer of the Future”. His “Fold” lamp also features in the permanent collection of the Museum of Modern Art. Alexander is also a visiting professor at ECAL. Alexander follows a transdisciplinary approach, working with some of the best craftsmen and industrial technology in the world.

Long Nguyen, Design Director Victorinox Apparel

Design Director, Victorinox Apparel, Long Nguyen

Long leads the Apparel team at Victorinox Swiss Army in NYC. Having previously designed for brands including Sean John and Helmut Lang, he brings a wealth of experience from both the graphic and fashion design worlds. At Victorinox, he creates seasonal collections that convey the brand’s core philosophies of iconic design, functionality, modernity and innovation.

DISCOVER THE PRODUCTS AND STORIES OF THE SEASON

The future of stainless steel
Discover now
Workbags
Shop Now
More than just cotton
Learn More
Digital Artists
Watch Now
Look good. Do good.
Learn more
Digital meets tradition
Discover now