Victorinox’ CEO Carl Elsener has won the first “Marketeer of the Year” award held on March 1st 2018 in Zurich. Presented by Swiss Marketing, Admeira and Serviceplan Group Switzerland, Mr. Elsener was chosen as the winner for his “outstanding personality and ability to use creativity, courageously break new grounds and write success stories, while implementing innovative ideas in the digital age” – as quoted by the media.