As of October 2014 you can also discover the brand world of Victorinox at Rennweg 58, on the corner of Bahnhofstrasse, right in the centre of Zurich.
At our Flagship Store in Zurich you will find our wide range of products all under one roof: modern watches and sophisticated chronographs, light, hard-wearing travel gear, apparel with multifunctional features and elegant, high-quality fragrances.
One room is dedicated to the heart of the brand: the Swiss Army Knife. An interactive knife station has been designed especially for this store, where customers can choose from a variety of colors, sizes and functions for their own personal Swiss Army Knife and have it personally engraved.
The installation at the store entrance is particularly eye-catching: 15,824 small red Victorinox pocket knives make up a large sphere, symbolizing the globe. Observant visitors will notice one small white pocket knife, which represents the Victorinox headquarters in Ibach-Schwyz.
The company’s six product categories are displayed in an interior that unmistakably symbolizes Victorinox’s classic attributes: oak stands for tradition, steel is the basis of knife manufacture, concrete expresses modernity and the color red represents the Swiss Army Knife. All this brings to life the philosophy of the brand and its traditional values of quality, functionality, innovation, and iconic design.
This shop offers knife customization.
VICTORINOX FLAGSHIP STORE ZURICH Rennweg 58 8001 Zurich Switzerland