Victorinox Design Competition

Every year, we invite our fans to redesign the Classic pocket knife. Learn more about the project and see ideas from around the world.

Designing the next Classic pocket knife

At Victorinox we love fresh and undiscovered ideas. That’s why we started the annual Victorinox Design Competition, where fans and design lovers can submit their ideas for the new Classic Limited Edition knives.

See the submissions, read about our designers or become a designer yourself and join the Victorinox Design Competition.

Design Contest 2019: the Briefing

Each year, our Design Competition has a specific theme. The theme for the 2019 collection is “Food of the World". We invite you to submit designs which show your favourite food. It should be something iconic that is recognisable for everyone, so that the designs can have meaning across the globe.

Possible Directions

  • a single piece of food (like vegetables, fruit or snacks) 
  • common and classical dishes (like Grandma’s homemade cake or stew) 
  • complex and professionally prepared dishes (like a lavish menu consisting of many different elements) 

We are looking for truly unique, never-seen-before, and exciting designs. Let yourself be inspired not only by design trends and movements, but also by every culture and country around the world.

Pick of the Week

Burger Bar
ABC Soup
Bakery, Bread & Specialities
Veggies
Lobster
Cheese Cake
Pizzaria
Dragon Fruit
Dim sum
Cherry on top
Fruit of the Summer
Pinapple
Sushi!
One in a Melon
Food from Greece

Follow the Victorinox Design Competition

Would you like to never miss a Design Competition again? Vote for your favourite design? And be informed when the next Classic Limited Edition is available for purchase?

If you’ve been inspired to participate in the design competition yourself, we look forward to receiving your ideas!

Discover the Classic Limited Edition 2018

Limited

Classic Limited Edition 2018

Aloha Kakou
£ 23.00
Limited

Classic Limited Edition 2018

Call of Switzerland
£ 23.00
Limited

Classic Limited Edition 2018

Great Pyramids
£ 23.00
Limited

Classic Limited Edition 2018

Mexican Sunset
£ 23.00
Limited

Classic Limited Edition 2018

A Trip to London
£ 23.00
Limited

Classic Limited Edition 2018

The City of Love
£ 23.00
Limited

Classic Limited Edition 2018

Cappadocia
£ 23.00
Limited

Classic Limited Edition 2018

New Zealand
£ 23.00
Limited

Classic Limited Edition 2018

New York
£ 23.00
Limited

Classic Limited Edition 2018

Alps Love
£ 23.00

Meet the Designers

Eduard, Switzerland

“I created the “Alps Love” design for Victorinox, inspired by my love for the beautiful country of Switzerland and the love of my life. It portrays a typical young couple in love in the mountains and the classic Alpine pursuit of climbing, whilst honouring the traditional Swiss art of paper cutting.”
Designers's Profile
Classic Limited Edition 2018

Ciprian, Romania

“Travelling has always been a great passion of mine and once I started studying architecture (5 years ago), I became ever more eager to discover new places. My design is inspired by Cappadocia, a place where fantastic topography meets human history to create an amazing feeling of freedom.”
Designers's Profile
Classic Limited Edition 2018

Todd, USA

“My design was inspired by Tiki gods, the ancient oracles of Hawaiian kahunas, and the flora and fauna typical of the Hawaii islands. ‘Aloha’ is translated as ‘Greetings’ but it also means hello, goodbye, affection and love. ‘Aloha Kakou’ means ‘Aloha to all’.”
Designers's Profile
Classic Limited Edition 2018

All about the Contest

We first started the Victorinox Design Competition in 2012. The growing number of submissions continues to delight us – it is such an honour to see the enthusiasm of our fans.

From the beginning, we collaborated with Jovoto, an open innovation platform. On jovoto.com, people from over 150 countries solve creative challenges – from product design and marketing campaigns to business scenarios of the future.

A few numbers from the Victorinox Design Contest 2017

  • Submitted ideas 878
  • Participating countries 62
  • Pre-selected ideas 100
  • Numbers of winners 10
  • Number of voters 13,937
  • Prize money 37,800 Euro

In 2019, we welcome our fans in China who are able to take part in the Classic Limited Edition Design Contest for the first time. If you are based in China and would like to take part, please click here to access our platform.

See some of our previous Winners

Discover the Classic Limited Edition 2018

Limited

Classic Limited Edition 2018

New York
£ 23.00
Limited

Classic Limited Edition 2018

Cappadocia
£ 23.00
Limited

Classic Limited Edition 2018

Great Pyramids
£ 23.00
Limited

Classic Limited Edition 2018

New Zealand
£ 23.00
Limited

Classic Limited Edition 2018

Mexican Sunset
£ 23.00
Limited

Classic Limited Edition 2018

A Trip to London
£ 23.00
Limited

Classic Limited Edition 2018

Aloha Kakou
£ 23.00
Limited

Classic Limited Edition 2018

The City of Love
£ 23.00

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