Victorinox Flagship Store Geneva

The car-free Rue du Marché, is the home of our Victorinox Flagship Store Geneva. Spread across 3 floors, visitors can find all the Victorinox product categories under one roof:  A large selection of Swiss Army Knives with a pocket knife configurator and knife-assembly machine. In the kitchen knife area with its own built-in kitchen, visitors find the perfect kitchen tools – whether they just cook for fun or they're a 5-star chef. An entire upper floor of our Flagship Store is dedicated to travel gear for business and pleasure, including accessories, backpacks and bags. Of course, the store would not be complete without Victorinox watches. On the first floor, there are our women’s and men’s watches in elegant and sporty designs. The fine, high-quality Victorinox fragrances add the finishing touch to our product range.

Victorinox Flagship Store Geneve

Rue Du Marché 2  1204  Genève +41 22 318 63 40 info.geneve.ch@victorinox.com

Assemble your own Swiss Army Knife™

Our experts guide you through the process step by step: from the beginning until the knife is ready to go into your pocket. A special engraving on its blade proves you assembled it by hand. Have a message added to the scale to make it even more personal. You can book an appointment directly in our store.

Personalization options

• Swiss Army Knives (Configurator & Engraving)

• Swiss Army Knives Knife Assembling

• Watches

• Travel Gear