Geneva Flagship Store

Marking our 125th anniversary – Opening of the first Flagship store in Switzerland

In November 2009 the first Flagship Store in Switzerland was opened on Rue du Marché in the popular shopping area in Geneva. The store sends out a clear signal in respect of the importance of the domestic market in Switzerland. 

The traditionally designed Flagship Store has three floors and invites visitors to immerse themselves in the world of Victorinox. You will find modern watches and sophisticated chronographs, light, hard-wearing travel gear, apparel with multifunctional features, and elegant, high-quality fragrances all under one roof.

One room is dedicated to pocket knives and household and professional knives, the heart of the brand. At the knife assembly station you can put together your own personal Swiss Army Knife and have it personally engraved. 

This store offers knife assembly.

Rue du Marché 2
1204 Geneva

Tel.:  +41 22 318 6340
Fax:  +41 22 318 6349

Opening hours:
Mon, Tue, Wed, Fri 10:00 - 19:00
Thu 10:00 - 20:00
Sat 09:00 - 18:00

Special opening hours:
Day before Ascension 04.05. 10:00 - 18:00
Ascension 05.05. closed
Whit Monday 16.05. closed
Swiss National Day 01.08. closed
07.09. 10:00 - 18:00
25.12. closed
26.12. closed

Visit Geneva Flagship Store

Victorinox Flagship Store Geneva