Switzerland Tourism Partnership – Victorinox Collaboration

Victorinox and Switzerland Tourism share a commitment to heritage, quality, authenticity, and the spirit of discovery. This partnership brings together products made for everyday adventures with destinations that capture the essence of Swiss nature and culture. Together, we invite people to experience Switzerland in a way that is both inspiring and deeply rooted in tradition and innovation.

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Capture Switzerland

"Capture Switzerland" shows the country through the lens of two photographers—highlighting precision, perspective, and preparedness. In partnership with Switzerland Tourism, the campaign pairs striking imagery with iconic timepieces like the I.N.O.X. Chrono and Journey 1884.

About Switzerland Tourism

Switzerland Tourism (ST) is a public-law corporation of the Swiss Confederation, tasked with promoting Switzerland as a travel, vacation and conference destination. It develops marketing programs to boost demand and strengthen the image of Switzerland’s tourism brand as both classic and modern, nationally and internationally. ST works closely with the tourism sector and strong Swiss brands to achieve its mission.