Victorinox and ECAL come together through a shared commitment to purposeful design, connecting established expertise with the ideas and creativity of a new generation.
ECAL
Designing New Perspectives
Design has always been integral to Victorinox. Rooted in functionality, durability and clarity of form, strong design principles have shaped our products for generations.
Our collaboration with ECAL connects this heritage with contemporary design culture and emerging creative talent, exploring how enduring principles can inspire fresh thinking for the future.
Inspired by an Icon
What happens when an icon inspires a new generation of designers? Taking the design principles of the Original Swiss Army Knife™ as their starting point, ECAL students developed original concepts for modern life.
Five projects were selected, each offering its own creative interpretation. Discover the finalists and explore the ideas behind their designs.
About ECAL
Based in Lausanne, Switzerland, ECAL is an internationally renowned university of art and design. Its forward-looking approach combines creative exploration with real-world practice, encouraging students to develop new ideas through collaborations with leading companies and institutions.
With a strong focus on experimentation and contemporary design, ECAL prepares emerging talent to shape the creative landscape of tomorrow.