The scent of quality – fragrances by Victorinox

When we undertake a project at Victorinox, we leave nothing to chance. You can see it in our commitment to the highest quality standards, in the selection of our fragrance ingredients, and in our manufacturing process.

That’s why we are happy to let you take a closer look at our perfumers and our fragrance creations.

Our Victorinox fragrances

For him From authentic, understated and inspired by nature, to fresh and adventurous – find the fragrance that’s right for you.

For her A burst of freshness, a floral scent, or exotic and sensual – a Victorinox fragrance brings out the real you.

How we create a fragrance

Be part of the action as we create a fragrance at Victorinox. The process involves lots of meetings, with mood boards, tons of fragrance samples, and some very fine-tuned noses.

The “Mood Board” A mood board is an arrangement of creative ideas, a collective presentation of images, materials, colors and sketches. Its purpose is to create an emotional atmosphere or mood, which then becomes a key driver of the product development process

The initial fragrance samples The fragrance samples created by the perfumers are discussed and rated by a panel of experts. This process is repeated until a fragrance sample is found that is a perfect reflection of the new product development concept.

Discerning noses CEO Matthias Seyfang is one of the key influencers in the development of a new fragrance

Creating the flacon The scent of a fragrance and the design of the flacon must go together, complementing each other in perfect harmony. The Victorinox team discusses the initial sketches of the flacon design.

Did we achieve this harmony? The scent, the flacon, and the advertising message supporting the new product combine to create a clearly defined image that reflects the whole experience of the new fragrance.

Take a look behind the scenes

A camera team accompanied us as we developed “Mystique Forest.” From fragrance creation to packaging development, they recorded our every move. Immerse yourself in the fascinating world of fragrance creation.

Awards and accolades for our fragrances

Our Victorinox fragrances regularly garner awards all around the globe. This delights us, of course. And it shows just how much passion and meticulous attention to quality we put into our creations.