27 mai 2019
PR & Communications
Pioneer Nespresso India
Victorinox launches new limited-edition of the “Original Swiss Army Knife”
Victorinox and Nespresso are continuing their successful collaboration and are launching their fourth consecutive limited-edition “Original Swiss Army Knife”. With a green aluminum casing made from recycled Nespresso capsules, the pocket knife will exclusively be available in Victorinox stores and in the Victorinox Online Shop from 27 May as long as stock lasts.
Both Victorinox and Nespresso are iconic Swiss brands and the embodiment of pioneering innovations. This not only includes the development of new products, but also their sustainable production. Both companies attach a great deal of value to the careful handling of resources. For example, Victorinox uses 100% recycled steel in the manufacture of its knives, as less energy is consumed in the processing stage when using this material. The widespread collection and recycling system for coffee capsules in Switzerland is just one way in which Nespresso demonstrates its environmental awareness.
To mark 25 years of aluminum capsule recycling in 2016, Victorinox and Nespresso collaborated in an extraordinary manner. The “Pioneer Nespresso Arpeggio” was the first pocket knife to bear a robust aluminum casing made entirely from recycled capsules of the popular Grand Cru Arpeggio coffee variety, with a shimmering dark-purple finish. This was followed a year later by the release of another coveted collector’s item in the form of the “Pioneer Nespresso Livanto”, which came in a warm brown design and “Pioneer Nespresso Dharkan” in a dark blue color in 2018. All of these models were limited editions and in great demand.
The intent for this year is to build on the success of the previous knives once again. The new “Pioneer Nespresso India” model in a green finish will be released on 27 May. The remarkable coloring of this knife is not the only detail that catches the eye; the seven practical tools also boost its popularity. Thanks to its durability and extreme resilience, the particularly high material strength of its welds and blades, and its tried and tested mechanics too, Victorinox's Pioneer series is the epitome of a stable, versatile pocket tool.
The limited-edition knife is exclusively available from Victorinox stores and the Victorinox Online Shop.
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