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Carl Elsener Jr. Honored with Swiss Award 2011

Ibach, Switzerland
January 15, 2012 


Carl Elsener Jr. won the Swiss Award in the Business category. This award honors his tireless efforts to ensure that Victorinox remains a strong Swiss brand and his commitment to Switzerland as a production location. The staff of Victorinox is very pleased about this award.Last Saturday evening, three individuals in different categories were presented with the Swiss Award during a TV gala. They had all accomplished something very special in the fields of politics, culture, business, show, society or sport. As the CEO of Victorinox and Delegate of the Board, Carl Elsener Jr. accepted the award in the Business category. The specialist jury thereby praised his continuous commitment to export Swiss values with the different product categories around the world.Carl Elsener regards his award primarily as a “thank you” to all his employees, who give their very best every day to promote the Victorinox brand, with great motivation and lots of passion. He also is referring a special “thank you” to his father Carl Elsener Sr. who dedicated more than 70 years of his life to Victorinox and is celebrating his 90th anniversary soon. No other product has been a better ambassador for Swiss world class quality than the Victorinox Swiss Army Knife – and that since 1884. Its Swiss origin is a guarantee for quality and reliability, but also for a pioneering spirit. With the brand promise “Victorinox – Companion for life”, Carl Elsener intends to establish the Victorinox umbrella brand name throughout the world. This is achieved through intelligent products that are inspired by the innovative idea of the “Original Swiss Army Knife“ and that enrich everyday life – with quality, functionality, creativity and great design.

About Victorinox The cutler Karl Elsener founded Victorinox in 1884 in Ibach near Schwyz, where the head office is still located today. The family-owned company is active in more than 130 countries worldwide, with around 1,800 employees and eight branches. As a multi-product brand, Victorinox produces quality products for various areas of life: pocket knives, domestic and professional cutlery, watches, travel gear, clothing and fragrances. Common to all of these products is the spirit of the Swiss Officer and Sports Knife, which was promptly rechristened as the Swiss Army Knife by the GIs stationed in Europe, who made it popular in America after the Second World War. Under the motto “Companion for life”, Victorinox aims to accompany and enrich the daily lives of its customers with creative products. In 2009, Victorinox was awarded the Fairness Prize for its model personnel management.

To view more images from the award show, click here