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Press Release

Victorinox partners with Switzerland: Design for Life to celebrate the best of Swiss Interior and Graphic Design Culture

Pioneering brand Victorinox, famous for the enduring design & manufacture of the Original Swiss Army Knife, announce its role as a partner for the forthcoming Switzerland: Design for Life exhibition at A Foundation, London from 19th June – 1st July.

Switzerland: Design for Life will celebrate Swiss interior and graphic design culture, revealing how Swiss designers have influenced urban life worldwide. The exhibition showcases a new generation of innovative Swiss designers who reference their rich design history whilst reflecting current concerns around issues of environment and sustainability, as well as working within a constrained financial climate.

To commemorate this important exhibition for the Swiss creative community, Victorinox have commissioned Zurich based design studio collective, NERVES, as part of their ongoing exclusive, ‘re-interpreting a classic’, limited edition Swiss Army Knife range. For this edition, NERVES have taken influence from the famous Emil Cardinaux’s 1908 Matterhorn, the first ‘modern’ poster which stunned the public with its rich colouring and grand simplicity. NERVES have played on this classic imagery of Switzerland, like Emil in his day, in a 21st century style and format. Only 150 pieces will be produced and are for sale exclusively at the Victorinox Flagship Store on New Bond Street. 

Veronika Elsener comments: “Victorinox is honoured to be supporting Switzerland: Design for Life exhibition in London and we are proud to be part of Swiss design heritage while supporting new, exciting Swiss graphic artists NERVES through our ‘reinterpreting a classic’ series of limited edition Swiss Army Knives. Victorinox are looking forward to the exhibition and to the demonstration of Swiss design and culture in relation to the needs of the modern world.”

Victorinox continues its success as a premium brand, with the development of Flagship stores in Europe. Encompassing a diverse and expanding product range of Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion and Fragrances; where functionality and ingenuity remains at the core of all Victorinox products, the key characteristics of the Original Swiss Army Knife.