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MEDIA INFORMATION

The FiFi Award goes to Switzerland

Last Friday the Fragrance Federation in New York announced the winner of the 2010 FiFi Award for the Technological Breakthrough of the Year: Victorinox Swiss Army Fragrances SA, Ibach/Switzerland, for their Victorinox Swiss Unlimited Men’s Fragrance. Furthermore the same fragrance is nominated for another FiFi Award for the best packaging of the Year to be decided on June 10th.

The FiFi Awards is an annual event in New York City and is sponsored by "The Fragrance Foundation" which honors the fragrance industry's creative achievements and is considered the "Oscars" of the fragrance industry.

Victorinox Swiss Army Fragrance SA received the best prize in the category “Technological Breakthrough of the Year” for their perfume Victorinox Swiss Unlimited rubber flacon. In fact the fragrance flacon is a style icon in its entirety. The color red was chosen for the angular casing for the practical flacon. It is break-safe and made of rubber with an incredible touch-and-feel effect. The cap can not be lost with its on-off closure. The environment conscious flacon can be refilled and it has a little brother. It is called the "U-Fill Tool" and it can be "loaded" from the large flacon with its patented refilling system and can be used for up to 40 applications. Your ideal travel companion! With its limited filling quantity, it passes any airport check without exception.

The quality of Victorinox Swiss Unlimited finally lies in the expert fragrance composition, with its main ingredients originally found in Switzerland. The perfumers Christine Nagel and Jean-Christophe Herault used extracts of genepy, absinth and silver fir to compose the fragrance and to pay homage to the flora of the homeland alpine region. The fragrance is - like the pocket knife - an absolutely reliable companion in all walks of life.

During the celebration party of June 10th Victorinox Swiss Unlimited is further nominated for another FiFi Award for the best packaging. Its distinctive red color, the soft touch, the carbine hook as well as the integration of the windows in the bottle and the folderbox that show a glance of the Alps, makes the packaging of the fragrance unique.

Victorinox Swiss Unlimited is available in three variations. The 75ml glass costs CHF 63.00; in rubber CHF 89.00. While the 30ml rubber size costs CHF 68.00. The scent collection also includes a hair and body shampoo (200ml/CHF 38.50) and a mild deodorant for CHF 37.00. In Switzerland you can acquire the Victorinox Swiss Unlimited Fragrance in selected perfumeries, department- and knife stores as well as on the Internet (www.victorinox.com).

Your contact for more information:

Andreas Baud, International Marketing Manager
Victorinox Swiss Army Fragrance AG
Schmiedgasse 57, P.O. Box, CH-6438 Ibach-Schwyz
T +41 41 81 81 211, F +41 41 81 81 965
info@victorinox.ch, www.victorinox.com

About Victorinox

Victorinox manufactures and distributes worldwide unique quality products with practical uses in various areas of life: "Swiss Army Knives", household and professional knives, watches, luggage, clothing and perfume. Headquarters of the company are located in Ibach, Schwyz, at the heart of Switzerland. Here is where Karl Elsener founded his cutler's shop in the year 1884 and developed few years later the "Original Swiss Army Knife".