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Ibach, Switzerland – June 15, 2011 – Victorinox, the brand recognized worldwide for the famous Swiss Army Knife, proudly announces the induction of Carl Elsener Sr. to the Blade Magazine Cutlery Hall-of-Fame. He was inducted as part of 30th Annual BLADE Show & International Cutlery Fair in Atlanta, GA, the World’s Largest Knife Show. 

The Blade Magazine Cutlery Hall-of-Fame is the world’s only shrine to the giants of the entire knife industry. Living Hall-of-Fame members elected Elsener Sr. as the 48th inductee for the honor. Other Hall-of-Fame members include such notable industry veterans as Al Buck, A.G. Russell, Chuck Buck, Paul Bos & Tim Leatherman. Leatherman inducted Elsener Sr. into the Hall-of-Fame with a speech sighting Elsener’s history and dedication to the Victorinox Swiss Army Company. He stated, “This induction of Carl Elsener Sr. was long overdue. When you think about famous cutlery all over the world, the Victorinox Swiss Army Knife is instantly recognizable with its bright red handle and Swiss Cross on the side. The knife is an icon and the company is an icon.” Leatherman also noted, “The Company’s grown so much with strong leadership, leadership in this case provided by Carl Elsener the Third, who has been called a “chief” at Victorinox Swiss Army for over 50 years.

In attendance to accept the award on Elsener Sr.’s behalf was his son & CEO of Victorinox A.G., Carl Elsener Jr. In a heartfelt acceptance speech Elsener Jr. stated “When you ask me about my father, I can tell you that he is a true pioneer, entrepreneur and a great knife maker. His life has been Victorinox, and his passion the Swiss Army Knife. He has worked hours and hours for more than 70 years to make this little red knife better and better and more functional.” He continued, “Despite his success, my father has stayed grounded. The most important values in his life have always been mutual respect and trust, courage, gratitude, and humility.”

Carl Elsener Sr. is the third generation of the family to lead Victorinox Swiss Army. He joined the company in 1939 when he was only 16 years old. There were 230 employees when he took over the leadership role at Victorinox Swiss Army in 1950 when he was only 27 years old. By 1984, on the company’s 100th anniversary, there were 810 employees. And on the company’s 125th anniversary in 2009, global employment totaled over 1,700 people. Under his leadership spanning over 50 years at the helm of the Victorinox brand, the global business has grown to a $500MM a year, producing over 100,000 knives per day.

About Victorinox - Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler’s business in 1884 and, a few years later, designed the legendary “Original Swiss Army Knife”.